Speaking

From doing to teaching.

I speak about business, marketing and execution through the lens of operating companies and managing acquisition.

I focus on ideas and frameworks that come from practical business experience.

Most examples come from companies I have operated or worked with.

Over the years, I've taught marketing and business strategy through live training programmes, workshops and events.

Much of that experience came through Saloning, where training became a core part of the business model.

The objective is practical: help entrepreneurs and teams understand what they can apply inside their companies.

700+ businesses trained

01
Performance Beyond ROAS
Which numbers to manage when ROAS looks healthy but the business doesn't: margin, close rates and payback.
02
When Marketing Meets the P&L
Running acquisition as an owner: inventory, cash flow and the trade-offs an agency rarely sees.
03
Building Customer Acquisition Systems
From creative and paid media to qualification and commercial follow-up.
04
From Execution to Entrepreneurship
Lessons from moving from marketing delivery into building companies.
05
Building From Dubai
Opportunity, international exposure and what changes when your market becomes global.
06
AI as an Execution Advantage
Where AI increases speed and where business fundamentals still matter more.

A good business talk shouldn't end with inspiration.

It should leave people with a clearer way to think and something they can apply.

Live programmes, workshops and business events, most of them connected to Saloning.

For conferences, panels, workshops, podcasts and selected private sessions.